Portfolio > Campaign Management
Creative Manager | NEW Projects | Project Management | Brand Management | Campaign Management
Training was developed by AIPM in the form of two day workshops around popular topics. This was promoted through EDM's, the AIPM website and social media channels such as the 4,000 strong AIPM LinkedIn Group and Twitter accounts followed by up to 300 people. Promotional material was developed in a unique style in line with the AIPM brand.
Promotional material developed for AIMEX included magazine advertising in publications such as the 'Asian Miner' and 'World Coal'. Banner advertising was developed for the official AIMEX website and other promotional material including merchandise, in the form of mouse mats with Ludowici artwork that were distributed to promote brand recall.
AIPM held the (PMAA) awards annually. Channels utilised included Project Manager Magazine, EDM's, website advertising with home page banners and social media marketing including LinkedIn and Twitter. Campaigns sought interest from potential applicants to enter into the awards and to promote event attendance.
The patented Reflux Classifier eliminates waste when cleaning coal and was the feature product at AIMEX 2011. Heavy promotion in the form of press releases and advertising pre and post event supported this claim and interest from media also took shape in the form of a promotional video at no cost. Award submissions developed won awards for Product Innovation.
Sage Micr0pay regularly promoted products and services through the use of EDM's. This channel was utilised for the Conference - Strength to Strength and the Meridian Migration. The Meridian Migration campaign was developed to aid in the software transition process and to mitigate the risk of customer dissatisfaction due to uncertainty, with '10 Simple Steps'.